Pay Per Click (PPC) Advertising That Works
What is PPC and How Does it Work?
PPC ads come in different forms, but one of the most commonly used is the paid search ad. These types of ads use search queries to target people who are already looking for that category of product or service. For example, if you search for “stovetop espresso maker” in a search engine, you may start seeing ads for different brands of stovetop espresso makers, espresso coffee grounds, and other related items as you browse other sites.
In PPC advertising, the companies running ads are only charged if someone clicks on their ad.
How Does PPC Advertising Work?
Why Keywords are Important
One example of this process would be to imagine that your business specialized in sound equipment. A user who wanted to purchase new headphones, portable speakers, or a turntable might enter the keyword “sound equipment” into a search engine to find businesses who offer these products.
When the user enters their search query, the search engine fires the complex algorithmic calculations that make up the Ad Auction. This determines which advertisements are prioritized and displayed, and by which advertiser.
To get ROI from your ad spend, it is crucial to only bid on keywords that are absolutely relevant to your business. You pay for each click on your ad, so it makes no sense to go overboard with keywords that aren’t directly related to your product and advertisements. There are keyword tools and software that work to identify relevant keywords that are likely to drive sales or conversions, and are not as expensive.
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How to Decide if PPC is a Good Fit for Your Business
PPC is the most effective type of advertising for businesses that want to target people who are actively searching for related keywords.
76% of spending on PPC ads leads to no conversion.
We can deliver better odds than that.
Effective Pay Per Click Management
Why PPC Works
To maximize the power of your campaigns, our advertising model uses research and data to create a consistent and compelling message. We then use optimized ad copy, strategic keywords, advertising messages, and premium site experience to produce sales.
We take this a step further by testing and analyzing each aspect of your campaign, and we adjust and optimize every step of it. Every time one of your ads is clicked, that’s an opportunity for us to get even smarter with your pay per click PPC strategy.
Our consistent formula of PPC management, optimization, and analytics is what enables us to watch businesses grow.
Results That Matter
Increase In Conversion
What Sets WebCorrectly Apart?
We have helped clients with small budgets to accomplish great things. However, in the competitive PPC market, companies with a PPC budget of at least $10,000/month have the greatest success.
Our customers love what we do
We create growth and opportunities in ANY circumstances through relationships built on results.
H. Bruce Fischer
We do fantastic work and believe in our process, so we are glad to share our progress at any point.
We check and adapt our clients’ PPC accounts weekly. We also send weekly reports on how the campaigns are progressing and what we’ve changed to improve. This keeps you informed, and keeps us accountable.
With WebCorrectly, you will never have to wonder about your PPC campaign again.