Pay Per Click (PPC) Advertising That Works

We create long-term relationships built on results and trust.

What is PPC and How Does it Work?

Pay-per-click (PPC) is an online advertising model in which advertisers are charged each time a user clicks on one of their online ads. There is a cost per click. If you have ever been shopping online and seen shopping ads on the side of the page, that is PPC advertising. 

PPC ads come in different forms, but one of the most commonly used is the paid search ad. These types of ads use search queries to target people who are already looking for that category of product or service. For example, if you search for “stovetop espresso maker” in a search engine, you may start seeing ads for different brands of stovetop espresso makers, espresso coffee grounds, and other related items as you browse other sites. 

In PPC advertising, the companies running ads are only charged if someone clicks on their ad.

How Does PPC Advertising Work?

It’s not quite as simple as businesses paying more to ensure that their ads show up instead of those of their competitors. For ads to appear next to search engine result pages (SERPs), they have to go through an Ad Auction. This is an automated process in which Google and other major search engines use to determine the value, relevance, and validity of the advertisements that are bidding to make an appearance on their SERPs. 

Why Keywords are Important

The Ad Auction that each advertisement must go through is a bidding system in which advertisers put bids on the terms that they want to be triggers for their ads. These trigger words are known as keywords. 

One example of this process would be to imagine that your business specialized in sound equipment. A user who wanted to purchase new headphones, portable speakers, or a turntable might enter the keyword “sound equipment” into a search engine to find businesses who offer these products. 

When the user enters their search query, the search engine fires the complex algorithmic calculations that make up the Ad Auction. This determines which advertisements are prioritized and displayed, and by which advertiser. 

To get ROI from your ad spend, it is crucial to only bid on keywords that are absolutely relevant to your business. You pay for each click on your ad, so it makes no sense to go overboard with keywords that aren’t directly related to your product and advertisements. There are keyword tools and software that work to identify relevant keywords that are likely to drive sales or conversions, and are not as expensive. 

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How to Decide if PPC is a Good Fit for Your Business

Can you afford ad spend, or do you need to focus on expanding your organic reach? If you do have a budget for advertising, is it best to spend the entire amount on PPC or are there other paid forms of advertising that you want to try? 

PPC is the most effective type of advertising for businesses that want to target people who are actively searching for related keywords. 

76% of spending on PPC ads leads to no conversion. 

We can deliver better odds than that. 

Effective Pay Per Click Management

At WebCorrectly, your profit is our priority. Most agencies and account managers do not optimize clients’ PPC campaigns weekly — we do.

Why PPC Works

At WebCorrectly, we are determined to see our clients’ businesses grow. There is nothing more unnecessary than watching ineffective PPC management amount to nothing more than a waste of a company’s money and potential. 

To maximize the power of your campaigns, our advertising model uses research and data to create a consistent and compelling message. We then use optimized ad copy, strategic keywords, advertising messages, and premium site experience to produce sales. 

We take this a step further by testing and analyzing each aspect of your campaign, and we adjust and optimize every step of it. Every time one of your ads is clicked, that’s an opportunity for us to get even smarter with your pay per click PPC strategy. 

Our consistent formula of PPC management, optimization, and analytics is what enables us to watch businesses grow. 

Results That Matter




Increase In Conversion


More Clicks/Traffic



What Sets WebCorrectly Apart?

We are always actively involved in your campaign and we will never leave it on autopilot.

Our Clients

We have helped countless businesses to level up and thrive in the face of crisis. We have produced amazing results with hundreds of thousands of dollars of ad spend.

We have helped clients with small budgets to accomplish great things. However, in the competitive PPC market, companies with a PPC budget of at least $10,000/month have the greatest success.

Top Quality!

Our customers love what we do

We create growth and opportunities in ANY circumstances through relationships built on results.

Webcorrectly has always delivered. They keep our website running and our online marketing has been a success with them!

H. Bruce Fischer

HBF Law Office
Webcorrectly is by far one of the best companies we have worked with. After going through many companies they have made it simple for us.

Billy Procida

Procida Funding & Advisors


At WebCorrectly, it is important to us that our clients have constant access to what is happening in their PPC campaigns. We understand that we are using your money to create your campaign. It’s important to us that you feel like you always have a good idea of what’s going on. 

We do fantastic work and believe in our process, so we are glad to share our progress at any point.

We check and adapt our clients’ PPC accounts weekly. We also send weekly reports on how the campaigns are progressing and what we’ve changed to improve. This keeps you informed, and keeps us accountable. 

With WebCorrectly, you will never have to wonder about your PPC campaign again.

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We create long-term relationships built on results and trust.

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